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What Most Successful Network
Marketers Will Not Tell You
You know have you ever been in network marketing
before? Many of you have no doubt. Well, perhaps
you will relate to my story.
Before I tell my story my name is Jonathon I am
a business marketing consultant. I have been
associated with network marketing for 7 years
now. I have seen many companies come & go.
Many had many different marketing plans some of
which were great as well as some that were not
quite as good.
There is a lot of confusion out there as to how
to be successful at network marketing. Some of
it works & some of it does not.
When I first started in my business do you
relate to this?
Go to meetings, recruit, recruit, recruit,
harass your family, friends, and anyone who
breathes on two legs is a prospect, if you’re
not talking you’re not selling, put on meetings
in your home. Do any of these things sound
familiar to you?....
I did many of these things that were mentioned.
We got a few people signed up; however, we could
have done better. How about you? Did these ways
of doing your business work for you?
The problem with this old business model is it
just doesn’t work anymore. It is outdated & is
totally ineffective.
The other problem is when new people get started
in this industry many of them do not have what
it takes; they do not have the intentions of
becoming the professional they need to be.
They also are not aware what it takes to succeed
in the business world and are not prepared for
that kind of information.
What other problem is there in this industry?
The other problem is the focus is in the wrong
place. Many network marketing companies seem to
be focused on the product or the compensation
plan.
Is this really going to prove to be an effective
way to bring new people in the business as a
whole? The is no’.
People don’t care about that. Great products are
dime a dozen and so are business opportunities.
It is great salesmanship and great marketing,
that is lacking.
Nothing Else In Business Matters If Good Sales &
Marketing Are Not Being Used
When I shifted my focus from product to sales &
marketing everything changed. Things will really
start to really click and shift your business
into overdrive.
The wealthiest people in the network marketing
field have all got this one thing in common.
They know how to sell. Themselves. Their
product…Their ideas….their services.
There is a problem that can’t be ignored…
I have discovered there are great deal of lies
and falsehoods, myths, misconceptions out there
that are about as useful as a screen door on a
submarine.
As I mentioned at the beginning. Selling has
become a dirty word in network marketing . This
is because it has as many misconceptions as how
network marketing is done. This is why it is
also usually ineffective.
What do you think good selling is? Selling is
the exchange of goods or services where money
exchanges hands. What is wrong with the old
model? Well, often times it is too
confrontational.
The other reason for this is it oftentimes
ignores the prospect true wants or needs. What
other problems do you think it creates?
The next problem is you are forcing a product on
the prospect whether they like it or not, and
this inevitably is going to result in resistance
every step of the process. Then some may also
approach it like an argument.
Who usually wins an argument? No one! This is
not good sales!
Some network marketers believe that rejection is
normal & should be accepted. Here are some
questions for you to think about….Do you really
believe this to be true?
What if rejection wasn’t even a factor? What
about marketing? What if marketing is combined
with sales? What is marketing anyway?...There is
a lot of confusion about what it is and how it
is to be done.
I’m sure you have heard the saying before “no
one likes to be sold but everyone loves to buy”
I am sure like most people you have never been
given a logical meaning of what that really
meant.
Well the difference lies in whose decision it
is…
When You Are Trying To Sell Something To Someone
It Is Your Decision Forced On Them. When Someone
Wants To Buy Something IT Is Their Decision.
So if everyone loves to buy, which the key to
making your job easier (and more profitable),
doesn’t it make sense to focus on helping people
buy what they want then trying to sell them
stuff that they don’t?
This is exactly what marketing is. I like to
think of marketing as creating a situation where
they can buy on their own. Good marketing is
about tapping into needs that already exist.
If you’re not doing that nothing else matters…
So that may prompt you to ask another
question…So the next question is..what is an
effective way to market a business?
Your own marketing system. Your marketing system
can plant seeds (your prospects) for you. Then
what’s next? Then you use one- to-one sales to
close them.
That way you get more done in less time with
less effort. To piece it all together to
complete the puzzle. The objective of your
marketing is to bring in qualified prospects.
The main goal of the sales process is to close
the deal & build a relationship with the best
ones.
After all that is the master plan that every
network marketer should have whether they
realize it or not.
Source: Free Articles
About the Author
International Consultants LLC Jonathon
1-509-536-1652 homebasedphilosphy@getresponse.com
www.marketingmergonline.com
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